Ugg Boots Auction

Posted on July 21st, 2010

In 2005, Australia Ugg decided to use St. Jude as the primary charity for every annual Art & Sole celebrity boot auction. Each year select high profile artists, actors, and musicians are asked to hand-design a pair of Classic Ugg Boots to auction off on the brand’s homepage during a fourteen day period in December. All of the proceeds are then donated to further the research for St. Jude. Last year, the 5th Ugg Boots annual auction raised more than $105,000. Celebrity participants included: Liv Tyler, Miley Cyrus, Eva Longoria, Matthew McConaughey, Ellen DeGeneres, Martha Stewart, Jessica Simpson, Sharon Stone and many more.
Each participant that agrees to design a pair of Ugg Boots is sent an art kit which includes everything they need from paint to sharpie markers. When finished, each celebrity signs each Ugg boots and a headshot before sending back to us. Then the auction begins!
Originated from Australia, Ugg boots bring the world not just the comfortable shoes, but also the kind help.

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